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#RainbowWashing

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Matt × 🇳🇴 🇺🇦<p>Me: Gah, I hate it when brands jump on the back of Pride just so they can can score some brand marketing points 😤</p><p>Also me: Ooh, yes. My cat *will* try the LOVE &amp; Pride cat food 😍</p><p>I wonder what's a bigger market share these days: the 'go woke, go broke' brigade or the people who will fall for a bit of pink-washing. 🏳️‍🌈</p><p><a href="https://oslo.town/tags/LilysKitchen" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LilysKitchen</span></a> <a href="https://oslo.town/tags/Cats" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Cats</span></a> <a href="https://oslo.town/tags/CatFood" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>CatFood</span></a> <a href="https://oslo.town/tags/Pride" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Pride</span></a> <a href="https://oslo.town/tags/LGBT" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBT</span></a> <a href="https://oslo.town/tags/LGBTQ" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBTQ</span></a> <a href="https://oslo.town/tags/Branding" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Branding</span></a> <a href="https://oslo.town/tags/Marketing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Marketing</span></a> <a href="https://oslo.town/tags/PinkWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PinkWashing</span></a> <a href="https://oslo.town/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a></p>
Todd Bohannon<p>“OpenSecrets has found that even corporations that publicly condemn anti-LGBTQ legislation regularly steer tens of thousands of dollars in political contributions to legislators who advanced those bills.“ <a href="https://spore.social/tags/LGBTQ" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBTQ</span></a>+ <a href="https://spore.social/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a> <br><a href="https://www.opensecrets.org/news/2024/07/corporate-sponsors-of-pride-events-also-contribute-to-politicians-with-anti-lgbtq-leanings/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">opensecrets.org/news/2024/07/c</span><span class="invisible">orporate-sponsors-of-pride-events-also-contribute-to-politicians-with-anti-lgbtq-leanings/</span></a></p>
Reposts<p>Seen articles or tourist ads about Israel being really gay-friendly? There's a dark reality. </p><p>It's a political campaign to change Israel's image, like Saudi Arabia with international sports and tourism. **But it's more than that**</p><p>There are 3 main problems.<br>As always, our sources are in the bio</p><p>Original post: <a href="https://www.instagram.com/p/Ctq6pW-Nwpy/" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://www.</span><span class="">instagram.com/p/Ctq6pW-Nwpy/</span><span class="invisible"></span></a></p><p>1/3</p><p><a href="https://arabi.gay/tags/palestine" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>palestine</span></a> <a href="https://arabi.gay/tags/freePalestine" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>freePalestine</span></a> <a href="https://arabi.gay/tags/prideMonth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>prideMonth</span></a> <a href="https://arabi.gay/tags/israel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>israel</span></a> <a href="https://arabi.gay/tags/gaza" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>gaza</span></a> <a href="https://arabi.gay/tags/lgbt" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>lgbt</span></a> <a href="https://arabi.gay/tags/queer" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>queer</span></a> <a href="https://arabi.gay/tags/jerusalem" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>jerusalem</span></a> <a href="https://arabi.gay/tags/gay" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>gay</span></a> <a href="https://arabi.gay/tags/rainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>rainbowWashing</span></a> <a href="https://arabi.gay/tags/pinkwashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>pinkwashing</span></a></p>
T. T. Perry<p>New Skin for an Old Ceremony: The Gay Revolution and the Formation of Israeli <a href="https://mastodon.social/tags/Heteroactivism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Heteroactivism</span></a> </p><p>Rothschild, L. (2023). ACME. <a href="https://acme-journal.org/index.php/acme/article/view/2201" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">acme-journal.org/index.php/acm</span><span class="invisible">e/article/view/2201</span></a></p><p>"The oppositions ... reveal how Israeli heteroactivist discourses invoke familism, pro-natalism, religious sentiments, Zionist narratives, and collective trauma, in their attempts to recentralise the heteronormative Jewish family."</p><p><a href="https://mastodon.social/tags/OpenAccess" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OpenAccess</span></a> <a href="https://mastodon.social/tags/LGBTQIA" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBTQIA</span></a> <a href="https://mastodon.social/tags/Israel" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Israel</span></a> <a href="https://mastodon.social/tags/Homonationalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Homonationalism</span></a> <a href="https://mastodon.social/tags/Family" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Family</span></a> <a href="https://mastodon.social/tags/PinkWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PinkWashing</span></a> <a href="https://mastodon.social/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a> <a href="https://mastodon.social/tags/Nationalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Nationalism</span></a> <a href="https://mastodon.social/tags/Normativity" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Normativity</span></a> <a href="https://mastodon.social/tags/LGBT" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBT</span></a></p>
T. T. Perry<p>Instrumentally Inclusive: The Political Psychology of Homonationalism</p><p>Turnbull-Dugarte and Ortega, 2023<br>in American Political Science Review<br><a href="https://doi.org/10.1017/S0003055423000849" rel="nofollow noopener noreferrer" translate="no" target="_blank"><span class="invisible">https://</span><span class="ellipsis">doi.org/10.1017/S0003055423000</span><span class="invisible">849</span></a></p><p>"We provide causal evidence that citizens strategically liberalize their levels of support for LGBT+ rights when opponents of these measures are from the ethnic out-group."</p><p><a href="https://mastodon.social/tags/OpenAccess" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>OpenAccess</span></a> <a href="https://mastodon.social/tags/Homonationalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Homonationalism</span></a> <a href="https://mastodon.social/tags/LGBTQ" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBTQ</span></a> <a href="https://mastodon.social/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a> <a href="https://mastodon.social/tags/Racism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Racism</span></a> <a href="https://mastodon.social/tags/Xenophobia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Xenophobia</span></a> <a href="https://mastodon.social/tags/PinkWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PinkWashing</span></a> <a href="https://mastodon.social/tags/Politics" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Politics</span></a> <a href="https://mastodon.social/tags/Research" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Research</span></a> <a href="https://mastodon.social/tags/Sociology" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Sociology</span></a> <a href="https://mastodon.social/tags/Psychology" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Psychology</span></a> <a href="https://mastodon.social/tags/Conservatives" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Conservatives</span></a></p>
ADRIAN :zorin:<p>Der <a href="https://tyrol.social/tags/PrideMonth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrideMonth</span></a> ist offiziell vorbei. Viele Unternehmen wechseln nun wieder zurück zum „normalen“ Profilbild / Logo, dies nennt sich <a href="https://tyrol.social/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a>. Wir von tyrol.social haben uns daher entschlossen, unser <a href="https://tyrol.social/tags/RegenbogenLogo" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RegenbogenLogo</span></a> bis auf unbestimmte Zeit als <a href="https://tyrol.social/tags/ServerBanner" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ServerBanner</span></a> weiterhin zu benutzen. 🌈</p><p><a href="https://tyrol.social/tags/LGBTQIA" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBTQIA</span></a>+ <a href="https://tyrol.social/tags/noRainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>noRainbowWashing</span></a> <a href="https://tyrol.social/tags/GemeinsamStark" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GemeinsamStark</span></a> <a href="https://tyrol.social/tags/GegenDiskriminierung" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GegenDiskriminierung</span></a></p>
Matthias Drexel<p><a href="https://tyrol.social/tags/Willhaben" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Willhaben</span></a> schön beim <a href="https://tyrol.social/tags/PrideMonth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrideMonth</span></a> dabei, aber geben tut es nur "Käufer" und "Verkäufer" <a href="https://tyrol.social/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a></p>
Erika Wittekind<p>Cracker Barrel made a hollow, vague Pride gesture and its southern Christian fan base flipped out, but at least it was entertaining. The phrase "Cracker Barrel has fallen" might be one of the most unintentionally funny things ever posted on social media.</p><p><a href="https://newsie.social/tags/PrideMonth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrideMonth</span></a> <a href="https://newsie.social/tags/LGBTQ" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBTQ</span></a> <a href="https://newsie.social/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a> </p><p>My story:<br><a href="https://www.themarysue.com/cracker-barrel-has-fallen-dark-day-for-bigots-as-southern-chain-puts-rainbows-on-rocking-chairs/" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://www.</span><span class="ellipsis">themarysue.com/cracker-barrel-</span><span class="invisible">has-fallen-dark-day-for-bigots-as-southern-chain-puts-rainbows-on-rocking-chairs/</span></a></p>
detektor.fm :dfm:<p>Es ist Pride Month! Im Internet, in Schaufenstern oder auf Werbeflächen sieht man deswegen gerade große Regenbogenflaggen oder die Worte „Happy Pride Month“. Schaut man genauer hin, handelt es sich dabei oft um Werbung. Kritiker und Kritikerinnen werfen vielen Unternehmen deshalb vor, dass sie Rainbow Washing betreiben.</p><p><a href="https://social.detektor.fm/tags/LGBTQIA" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBTQIA</span></a>+ <a href="https://social.detektor.fm/tags/PinkWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PinkWashing</span></a> <a href="https://social.detektor.fm/tags/PrideMonth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrideMonth</span></a> <a href="https://social.detektor.fm/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a> <a href="https://social.detektor.fm/tags/Zur%C3%BCckZumThema" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>ZurückZumThema</span></a> </p><p><a href="https://detektor.fm/politik/zurueck-zum-thema-rainbow-washing?utm_campaign=share_on_mastodon&amp;utm_medium=mastodon&amp;utm_source=mastodon" rel="nofollow noopener noreferrer" target="_blank"><span class="invisible">https://</span><span class="ellipsis">detektor.fm/politik/zurueck-zu</span><span class="invisible">m-thema-rainbow-washing?utm_campaign=share_on_mastodon&amp;utm_medium=mastodon&amp;utm_source=mastodon</span></a></p>
Cat Lady Kydia Music 🇺🇦<p>Happy <a href="https://mastodon.social/tags/PrideMonth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrideMonth</span></a>! </p><p><a href="https://mastodon.social/tags/PrideMemes" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>PrideMemes</span></a> <a href="https://mastodon.social/tags/Meme" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Meme</span></a> <a href="https://mastodon.social/tags/EatTheRich" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>EatTheRich</span></a> <a href="https://mastodon.social/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a> <a href="https://mastodon.social/tags/DownWithThePatriarchy" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>DownWithThePatriarchy</span></a> <a href="https://mastodon.social/tags/LoveIsLove" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LoveIsLove</span></a> <a href="https://mastodon.social/tags/TransRightsAreHumanRights" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>TransRightsAreHumanRights</span></a> <a href="https://mastodon.social/tags/GreedyCorporations" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>GreedyCorporations</span></a> <a href="https://mastodon.social/tags/LGBTQIA" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>LGBTQIA</span></a> <a href="https://mastodon.social/tags/BrittanyBroski" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>BrittanyBroski</span></a></p>
Fabrizio T.<p><a href="https://mastodon.cisti.org/tags/pride" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>pride</span></a> <a href="https://mastodon.cisti.org/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a></p>
Dr Mark Butler<p>Rainbows everywhere in Sydney and my favourite Mardi Gras event on today - Fair Day. Should I care about all these corporations competing for the pink dollar by rainbow-washing their logos? I can see the need for financial sustainability of Mardi Gras and World Pride but honestly believe smaller grassroots events would be better anyway.</p><p><a href="https://aus.social/tags/sydney" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>sydney</span></a> <a href="https://aus.social/tags/mardigras" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>mardigras</span></a> <a href="https://aus.social/tags/worldpride" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>worldpride</span></a> <a href="https://aus.social/tags/capitalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>capitalism</span></a> <a href="https://aus.social/tags/RainbowWashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>RainbowWashing</span></a> <a href="https://aus.social/tags/capitalism" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>capitalism</span></a> <a href="https://aus.social/tags/lgbt" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>lgbt</span></a> <a href="https://aus.social/tags/lgbtqia" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>lgbtqia</span></a></p>
Dr. Eingekochtes Wasser<p>Hab was vergessen... <a href="https://mastodon.social/tags/Pissnelken" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Pissnelken</span></a>! Warum? Weil ihr <a href="https://mastodon.social/tags/rainbowwashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>rainbowwashing</span></a> betreibt... <a href="https://mastodon.social/tags/untersteSchublade" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>untersteSchublade</span></a> </p><p><a href="https://mastodon.social/tags/dfb" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>dfb</span></a><br><a href="https://mastodon.social/tags/fifa" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>fifa</span></a></p>
totoroot<p>This week I met two friends of mine who both happen to be gay and I was curious about how they felt about <a href="https://fosstodon.org/tags/pridemonth" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>pridemonth</span></a></p><p>Both told me that they were a little annoyed by how many companies act like they care about <a href="https://fosstodon.org/tags/lgbtiq" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>lgbtiq</span></a> people, when they are not giving a shit about representation the rest of the year<br><a href="https://fosstodon.org/tags/rainbowwashing" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>rainbowwashing</span></a></p><p>They also said that they are still glad that showing support in June is gaining traction in <a href="https://fosstodon.org/tags/Austria" class="mention hashtag" rel="nofollow noopener noreferrer" target="_blank">#<span>Austria</span></a> in general and there are more pride flags on display than ever before 🏳️‍🌈</p><p>1/3</p>