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#RainbowWashing

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Me: Gah, I hate it when brands jump on the back of Pride just so they can can score some brand marketing points 😤

Also me: Ooh, yes. My cat *will* try the LOVE & Pride cat food 😍

I wonder what's a bigger market share these days: the 'go woke, go broke' brigade or the people who will fall for a bit of pink-washing. 🏳️‍🌈

New Skin for an Old Ceremony: The Gay Revolution and the Formation of Israeli #Heteroactivism

Rothschild, L. (2023). ACME. acme-journal.org/index.php/acm

"The oppositions ... reveal how Israeli heteroactivist discourses invoke familism, pro-natalism, religious sentiments, Zionist narratives, and collective trauma, in their attempts to recentralise the heteronormative Jewish family."

acme-journal.org New Skin for an Old Ceremony: The Gay Revolution and the Formation of Israeli Heteroactivism  | ACME: An International Journal for Critical Geographies

Instrumentally Inclusive: The Political Psychology of Homonationalism

Turnbull-Dugarte and Ortega, 2023
in American Political Science Review
doi.org/10.1017/S0003055423000

"We provide causal evidence that citizens strategically liberalize their levels of support for LGBT+ rights when opponents of these measures are from the ethnic out-group."

Cambridge CoreInstrumentally Inclusive: The Political Psychology of Homonationalism | American Political Science Review | Cambridge CoreInstrumentally Inclusive: The Political Psychology of Homonationalism - Volume 118 Issue 3

Es ist Pride Month! Im Internet, in Schaufenstern oder auf Werbeflächen sieht man deswegen gerade große Regenbogenflaggen oder die Worte „Happy Pride Month“. Schaut man genauer hin, handelt es sich dabei oft um Werbung. Kritiker und Kritikerinnen werfen vielen Unternehmen deshalb vor, dass sie Rainbow Washing betreiben.

#LGBTQIA+ #PinkWashing #PrideMonth #RainbowWashing #ZurückZumThema

detektor.fm/politik/zurueck-zu

Rainbows everywhere in Sydney and my favourite Mardi Gras event on today - Fair Day. Should I care about all these corporations competing for the pink dollar by rainbow-washing their logos? I can see the need for financial sustainability of Mardi Gras and World Pride but honestly believe smaller grassroots events would be better anyway.

This week I met two friends of mine who both happen to be gay and I was curious about how they felt about #pridemonth

Both told me that they were a little annoyed by how many companies act like they care about #lgbtiq people, when they are not giving a shit about representation the rest of the year
#rainbowwashing

They also said that they are still glad that showing support in June is gaining traction in #Austria in general and there are more pride flags on display than ever before 🏳️‍🌈

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